The Importance Of Partner Recruitment

Specifically for medium-size companies finding a partner in new markets; establishing a joint venture, strategic alliance or licensing agreement are crucial steps toward success.

Motivation involved in partner selection, however, must be carefully distinguished from the motivation to enter into a joint venture. Different cultural attitudes and sectoral dynamics should be considered with utmost attention for a well-designed business relationship.

With its 79 million population and significant improvements in its economy, Turkey is an exceptional emerging economy and the 18th largest economy in the world. Following right path and establishing appropriate business models with right partners in Turkey offers mutually rewarding results.


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Specifically for medium-size companies finding a partner in new markets; establishing a joint venture, strategic alliance or licensing agreement are crucial steps toward success.

Motivation involved in partner selection, however, must be carefully distinguished from the motivation to enter into a joint venture. Different cultural attitudes and sectoral dynamics should be considered with utmost attention for a well-designed business relationship.

With its 79 million population and significant improvements in its economy, Turkey is an exceptional emerging economy and the 18th largest economy in the world. Following right path and establishing appropriate business models with right partners in Turkey offers mutually rewarding results.

Objective, periodical and well-designed analysis of local market conditions prior to partner selection

Determination the “right” scale, model and candidates for your prospective partnership relationship

Cost-benefit analysis of different business models (local partner recruitment, establishing joint venture, alliances etc.)

Reliable and verified market intelligence reports about the prospective firms

Post-contract monitoring and performance evaluation on your behalf

Ongoing consultancy for innovative solutions and performance improvement.

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